| 
         
         
          |   | 
         
         
           
              
                 
                   
                      
                      
                        
                          | Brochure 
                            circa 1960s: L. Passaro | 
                         
                       
                      | 
                  
                       
                        | Fayetteville, 
                          North Carolina | 
                       
                       
                        | -- 
                          220 S Eastern Blvd (U.S. 301) | 
                       
                       
                        |   | 
                       
                       
                        Often 
                            featured in Horne's directories and other promotional 
                            material, the circa early 1960s Fayetteville location 
                            was sited on the then main highway for north-south 
                            travelers.   | 
                       
                       
                        |   | 
                       
                       
                        The 
                          much touted complex's brochure boasted: 
                           •Year-round 
                          Air Conditioning 
                           • Swimming 
                          Pool and patio 
                           • Color Television 
                          and phones 
                           • Extra-comfort 
                          beds 
                           • Room Service 
                           • Crown Room 
                          Restaurant 
                           • Meeting Rooms 
                          and Banquet Facilities 
                           • Circus Grille 
                          and fountain service 
                           • Service Station 
                          on premises 
                           • Gift and 
                          Candy Shoppe | 
                       
                      
                        |   | 
                       
                      
                        Left: 
                            Fayetteville 
                            featured an earlier version of the Horne's towering 
                            highway sign which was topped with an illuminated-bejeweled 
                            three dimensional spinning crown!  | 
                       
                      | 
                 
               
              | 
         
         
          |   | 
         
         
          |   | 
         
         
           
              
              
                
                  | Postcards 
                    circa 1960s: Kummerlowe Archive | 
                 
               
              | 
         
         
          |   | 
         
         
          |   | 
         
         
           | 
         
         
          |   | 
         
         
          |   | 
         
         
           | 
         
         
          |   | 
         
         
          |   | 
         
         
           | 
         
         
          |   | 
         
         
          |   | 
         
         
           
              
              
                
                  | Brochure 
                    views circa 1960s-1970s: Larry Passaro | 
                 
               
              | 
         
         
          |   | 
         
         
          |   | 
         
         
           | 
         
         
          |   | 
         
         
          |   | 
         
         
          
              
                
                  
                       
                        |   Higher: 
                            Fayetteville's lobby was fabulously decked out in 
                            the ultra-modern style of the early 1960s! Note that 
                            it was originally a very small space with a drive 
                            under canopy which was later enclosed to enlarge the 
                            lobby.  | 
                       
                       
                        |   | 
                       
                       
                         
                            "Horne's 
                              Motor Lodges 
                              bring you a sparkling new dimension in highway hospitality 
                              . . . in personal service . . . in sheer comfort 
                              and luxury. You'll be seeing them more and more 
                              along the great throughways. When you do . . . drive 
                              in . . . and live like a king in your roadside castle!" 
                            | 
                       
                       
                        |   | 
                       
                       
                        Right: 
                            Reinforcing the brand, Horne's stylized crown was 
                            cleverly incorporated into the fence surrounding the 
                            swimming pool  | 
                       
                      | 
                   | 
                 
               
              | 
         
         
          |   | 
         
         
          |   | 
         
         
           
              
              
                
                  | Postcard 
                    circa 1970: Kummerlowe Archive | 
                 
               
              | 
         
         
          |   | 
         
         
          |   | 
         
         
           
              
              
                
                  | Brochure 
                    views circa 1960s-1970s: Courtesy of Larry Passaro | 
                 
               
              | 
         
         
          |   | 
         
         
          |   | 
         
         
           | 
         
         
          |   | 
         
         
          |   | 
         
       
        
      
         
          |   | 
         
         
          |   | 
         
         
           
              
              
                 
                  |   | 
                 
                 
                  Above: 
                      "Gift Shoppe--This favorite shopper's paradise is loaded 
                      with Horne's fine candies, gourmet taste thrills, jewelry, 
                      house gifts, and exciting novelties to delight everyone's 
                      fancy--just browse around you'll see!"  | 
                 
               
              | 
         
         
          |   | 
         
         
           
              
              
                 
                  |   | 
                 
                 
                  Above 
                      & Below: "Circus Grille & Grille Room--There's 
                      something special about eating in Horne's famous Circus 
                      Grille . . . Whether it's a quick snack . . . a fountain 
                      delight . . . or a full dinner . . . a treat-filled interlude 
                      awaits you and the whole family under the bright gay canopy."  | 
                 
                 
                  |   | 
                 
                 
                  Further 
                      reinforcing the brand, note the repeated use of the Horne's 
                      logo in the wallpaper behind the Circus Grille. Later designed 
                      Circus Grille's employed whimsical ceiling lights that resembled 
                      so many different color balloons.  | 
                 
               
              | 
         
         
          |   | 
         
         
           | 
         
         
          |   | 
         
         
          |   | 
         
         
           
              
              
                 
                  |   | 
                 
                 
                  Above: 
                      "Crown Room--You'll enjoy a mealtime experience in 
                      the regal atmosphere of the Crown Room. Superb cuisine features 
                      a wide choice of fine foods along with your very special 
                      menu favorites--all temptingly prepared by expert chefs."  | 
                 
                 
                  |   | 
                 
                 
                  Below: 
                      By the 1980s, Fayetteville's Horne's Restaurant had become 
                      the Four Flames Buffet.  | 
                 
               
              | 
         
         
          |   | 
         
         
           | 
         
         
          |   | 
         
         
          |   | 
         
       
        
      
         
          |   | 
         
         
          |   | 
         
         
           
              
              
                 
                  | Photos 
                    October 22, 2007: Kummerlowe Archive | 
                 
                 
                  |   | 
                 
                 
                  Above 
                      & Below: Perhaps surviving a long time as a 
                      Horne's and then Four Flames, the restaurant/gift shop last 
                      saw service as an Asian themed eatery.  | 
                 
                 
                  
  | 
                 
                 
                  Mr. 
                      "Patel" has SOMETHING to Hide? 
                       
                      After 
                      I-95 was realigned bypassing Fayetteville's motel row along 
                      U.S. 301, the fortunes of the former Horne's as well as 
                      many of the area's other motels faltered. At least for the 
                      old Horne's, it was rehabilitated in 2000 as a stuccofied 
                      and inauthentic Cendant era Howard Johnson. Although somewhat 
                      gaudy with its tacked on embellishments, the property remained 
                      remarkably recognizable as a former Horne's. Obviously a 
                      "budget" or low-end lodging facility, the property 
                      with its location well away from I-95 no longer attracts 
                      main stream highway travelers. Note the 2007 marquee advertising 
                      weekly specials and that truckers were welcome. 
                    In 
                      October of 2007 and with usual enthusiasm I was excited 
                      to detour and quickly photograph the site with hopes of 
                      speaking to the owner or manager. After snapping a couple 
                      of shots from the public right-of-way, I entered the lobby 
                      to say hello and pick up a brochure or advertising card. 
                      However guests were being checked in and the opportunity 
                      did not present itself to speak to an employee so I left. 
                      Realizing that to my back was a view similar to what had 
                      been shown in the property's circa 1960s brochure, I turned 
                      to frame the shot. Almost immediately two "Patels" 
                      lunged at me from the lobby screaming in broken and nearly 
                      incomprehensible English for me to stop. Never have I encountered 
                      such hostility while documenting America's roadside. One 
                      of the men said that he was the "owner," and that 
                      it was "big mistake for picture take." He was 
                      completely irrational and refused to listen to any word 
                      I attempted to utter. Not desiring a police escort of any 
                      sort from the now questionable neighborhood of the former 
                      Horne's, I made a hasty retreat. I cannot but wonder, what 
                      was there that the "Patels" didn't want me to 
                      see? What could it be? And why were they so fearful of little 
                      ol' me--with a camera? Who knows... But beware and steer 
                      clear of the inhospitable Fayetteville former Horne's turned 
                      Howard Johnson! 
                             | 
                 
                
                  
  | 
                 
                
                  | Lower: 
                    Having lost its luster and hardly the roadside castle of modernity 
                    and luxury that it had once claimed to be, by 2000 the former 
                    Horne's motor lodge had been rebranded as a low end Howard 
                    Johnson Express Inn. | 
                 
               
              | 
         
         
          |   | 
         
         
           | 
         
         
          |   | 
         
         
          |   | 
         
         
           | 
         
         
          |   | 
         
         
          |   | 
         
         
           | 
         
         
          |   | 
         
         
          |   | 
         
         
          
  | 
         
        
          |   | 
         
        
          
               
                The 
                    purpose of this site is informational. It is neither commercial 
                    nor representative of any brand, company, or business. Any 
                    trade names, trademarks, etc. that are depicted remain the 
                    property of their respective owners. Please contact this site's 
                    owner 
                    prior to reproducing any part of it. Works from contributors 
                    (includes photographs, ephemera, etc.) lent to highwayhost.org 
                    and any of its affiliated sites may not be reproduced without 
                    their consent.  | 
               
              | 
         
        
          |   | 
         
        |